In this articles, we are here to explore the simplest ways to market our business even during pandemic covid-19.
Fortunately, we are living in this technology era thus, there are many ways which we could utilize to market our business during covid-19. Let’s explore further now!
You need to know that it’s more important now than ever to continue with your digital marketing initiatives.
With the huge increase in the number of positive Covid-19 cases in Malaysia, there is so much information available on the Internet.
But, outside of this growing issue, there are other professional concerns for business owners. Business owners are trying their best to minimize their financial impact during this hard time.
If you’re a business owner, you might have these questions:
- How is Coronavirus going to affect my business?
- What is the best way to market my business during Covid-19?
- Is it worth the money and time to marketing my business during this time?
Now, this is the best time to market your business via utilising Digital marketing strategies. Here’s why:
At times like these, most businesses tend to stop their marketing efforts all together (like your competitors!) while some of the smart businesses use it as a golden opportunity to move ahead.
As a business owner, you have two choices:
- Embrace yourself being a victim to Covid-19’s economic impact and pause all your marketing efforts and expect little to no results.
- Encourage yourself and take your business to the next level by maximizing this great opportunity.
“Of course, as a business owner, I want my business to be successful and see great results, but how do I actually do it? How am I supposed to market my business through Covid-19?”
If you sell face masks or hand sanitizers, you don’t have the need to read any further.
Otherwise, just keep reading.
Let’s take a look at some of the top ways you can utilize digital marketing to create leverage over your competitors and come out as a WINNER.
Digital Marketing Strategies that we Can Utilize During Coronavirus
1. Search Engine Optimization (SEO)
Everyone is using Google to search for information. It is common for your potential customers to search for your products and services on Google. SEO is a systematic process that helps your website to appear at the top of the search pages when your potential customers search for your business offering using keywords relevant to your business. For business owners who are already familiar with SEO, you know that SEO takes time. But when your competitors pause or stop their SEO efforts, you have the opportunity to accelerate the entire SEO process. That is exactly what is happening for some of my clients.
Some of their top competitors paused their SEO efforts due to this panic situation, which helped my clients to improve their search engine rankings with consistent SEO work.
2. Social Media Marketing (SMM)
With the Movement Control order (MCO) is in place in many countries including Malaysia, people are spending more time on social media sites now more than ever. With almost 90% of adults working from home, students taking online classes and lectures and people are forced to stay home during this epic Covid-19 pandemic, people have no choice than getting glued to social media sites.
With more people actively scrolling on social media, there is a huge increase in reach, engagement and time spent on social platforms. Don’t you think it doesn’t make sense if you choose to pause your social media marketing campaigns now? This is the best time to put your brand in front of thousands of potential customers.
3. Paid Search & Social Advertising
When uncertainties happen, it’s common to see businesses to completely stop all their marketing efforts. They often have a dilemma on why they should continue spending money when the purchasing power among consumers start reducing. This is an imaginative assumption.
You might strongly feel that consumers will tighten up their wallet during an unexpected crisis. But there are always people ready to spend and continue their normal daily routine without having little to no worries about their financial situation.
You want your products and services readily available for these people. Imagine why Lazada Malaysia is still aggressively promoting Birthday Sales for 27th March 2020.
On the other hand, consumers that are not spending now will definitely start spending once the normal situation resumes.
Advertising on social media and search engines like Google will keep your brand relevant and consistently appear in front of your target audience. When they are ready to purchase, they will choose you over your competitors.
4. Email Marketing
Learning about your target audience is an on-going process. As the purchasing behaviour of people is consistently changing, it is important for businesses to build a long-lasting relationship with their customers.
Whether your business focuses on B2B or B2C, email marketing is the best digital communication medium to stay connected with your customers. Email marketing helps B2B businesses to nurture and educate their prospect through a series of email newsletters. Whereas for B2C and eCommerce businesses, email marketing helps to build trust and loyalty as consumers often purchase from brands they trust the most.
Establishing your business as a credible brand is invaluable and helps to retain customers for a very long-time. I’m sure you want your brand to grow beyond Covid-19. Why not use this valuable time to develop strategic email marketing campaigns for long-term success?
5. Affiliate Marketing
Affiliate marketing is an online sales tactic that lets a product owner to increase sales by allowing others targeting the same audience, —“affiliates”—to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.
To participate in an affiliate marketing program, you’ll need to take these five simple steps:
- Find and join an affiliate program
- Choose which offers to promote
- Obtain a unique affiliate link for each offer
- Share those links on your blog, social media platforms, or website
- Collect a commission anytime someone uses your links to make a purchase
Affiliate marketing offers several benefits to affiliates. The things that your side need to do is handling the “marketing” side of building and selling a product—educating customers. You don’t have to worry about the harder tasks, like developing, supporting, or fulfilling the offer.
For those who interested to know further about what is affiliate marketing and how does the affiliate marketing model benefits, I will explain in another articles.
As per mentioned and emphasised from above, no doubt this is the best time to market your business through utilize Digital marketing solution, no matter what kind of business you’re involved in, you will definitely need to use any of the Digital Marketing strategy to approach your potential client or even to create your business growth continuously.
You’re welcome to share with me that any difficulty which you had facing while marketing your business, we may discuss and let’s explore further how shall we make it works. Contact us now.