Identifying competitor’s keywords means:
- The keywords that our competitors are targeting but not ranking high on SERPs.
- The keywords that our competitors are currently ranking at the top of SERPs.
Why Identifying competitor’s keywords is important?
Some companies spend too much of time spying on their competitors and often fail to create leverage over their competitors. To avoid such failures, you want to stay informed with your competitor’s keywords and figure out what they are trying to achieve.
Well, these are some of the best ways you can use your competitor’s keywords to your advantage:
- To have a clear understanding of how your competitors are performing on search engines and how you can perform better.
- To get all the keywords your competitors are targeting and identify the best way to rank higher than them.
- To identify some of the top keywords you’ve missed out or overlooked when doing keyword research.
The mentioned advantages are extremely valuable to take your SEO initiatives to the next level.
So, now you need to dive deep in identifying your competitor’s keywords. You can do them manually but it requires a huge amount of effort and time. Rather than relying on manual methods, you can use various tools that will help you reveal competitor’s keywords in no time.
Let’s take a look at the tools that can help you perform competitor keywords research.
** There are other SEO tools available to identify competitor keywords and analyze them. But I prefer using these tools as I’ve been using them for years.
If you want to learn how your competitors are attracting potential customers with organic and paid traffic, SpyFu is the tool you need.
In this section, I will go over the features and functions of SpyFu and how you can steal your competitor’s keywords.
The tool lives up to its name. Helping businesses to spy on their competitors SEO and Google Ads performance. It’s not illegal because you’re not spying their organization or their intellectual properties. Even your competitors may be using SpyFu to spy on your business.
It’s easy to use SpyFu. You don’t need any technical knowledge to fully utilize the tool. You just need to enter the website URL of your competitors and the tool will generate reports on the metrics you’re looking for. The best part of SpyFu is that it offers insights in the form of data and charts which is easy to understand.
The SEO Overview Report
In the SEO overview report, you will get the following information:
- Organic keywords the site is ranking for
- Similar sites
- Inbound links to the website
You will get a clear overview of your competitors SEO strategy. You will get the list of keywords they are ranking for and the particular pages that are ranking for the listed keywords. It will give you a good kickstart by looking at SEO Overview.
The Competitor Report
You might be shocked to know that you have more competitors. When you enter the URL of your competitor in SpyFu, it also shows other competitors competing within the same niche.
These are some of the things you can do with the competitor feature in Spyfu:
- Learn more about your top competitors on search ranking pages.
- Get notifications on websites that are actively gaining top positions for your targeted keywords.
- Understand the value of the search clicks your competitors are getting in search results.
- Reverse engineer the strategies used by your competitors as your leverage.
The most important part is that the competitor report will also show you how the latest Google Updates affecting the keyword rankings.
SpyFu offers an analysis tool called Kombat. The tool will help you identify the right keywords that will bring in targeted traffic.
Here’s how the tool works: you just need to choose two competitors and enter their URLs. The Kombat tool will generate a report that makes a deep comparison of your keywords with your competitors.
The report will reveal:
- Keywords that your competitors are ranking. You’re not ranking for these keywords.
- Keywords that you’re ranking for and your competitors are not.
- Keywords that you and your competitors are competing for.
Don’t be too happy if you’re ranking for certain keywords that your competitors not ranking. Sometimes those keywords does not sufficient volume or having different search intent which does not convert the visitors into paying customers.
Keywords Group Report
SpyFu does a big favour by grouping your competitor’s keywords in segments. This helps you to identify the content development strategy your competitors are using. This report will allow you to:
- Filter the results based on targeted keywords
- Export those keywords info Excel spreadsheets
- Get more information about the keywords like CPC for keywords, search volume, etc
- Perform local and global search for the keywords
When keywords are grouped, it provides a clear indication of the topic you can write to attract more visitors to your website from search engines.
Ranking History Report
Most companies miss out on ranking history of their competitors. It is important to know how they have improved their ranking over time. This will help you identify the competitors which are serious about their SEO efforts. The ones continuously implementing SEO strategies will see good improvement in their search rankings.
The ranking history report generated by SpyFu will show you whether your competitors were affected by Google Algorithm updates. Currently SpyFu has ranking history for the past nine years. The ranking history is not limited to the website where you can also check rank history for specific pages on how their ranking has changed over the years.
In this article, I’m talking about identifying your competitor’s keywords. But, to successfully identify and implement the right keywords you need to do thorough competitor analysis. That is what I have explained if you choose to use Spyfu to perform competitor analysis.
SEMRush is another tool that can help you perform in-depth competitor analysis and find out the best keywords to target.
I won’t dive deep into the competitor analysis part and will get straight to the part on how to identify competitors keywords and leverage on them by incorporating them to your website.
Some businesses might not be aware of their competitors, tools like SEMRush can help you identify your top competitors.
If you’ve been doing SEO for some time, you’re most likely ranking for some of the top keywords related to your business. You just need to enter your URL in SEMRush dashboard.
When you look at the overview page of our domain, you will find the Main Organic Competitors section at the bottom which shows you the top 5 competitors ranking for the keywords you’re already ranking.
Click one “view full report” to show the full list of search competitors based on the keywords you’re already ranking.
Once you land on the full report, you can take a look at the list of competitors and other metrics like Common Keywords, SE Keywords, SE Traffic, SE Traffic Price and Paid Keywords.
If you want to know what other keywords your competitors are ranking, click on the SE Keywords and it will show every single keyword your competitor is ranking for.
We can also check the specific web page ranking for the keywords. This allows we to understand their content strategy in ranking for the keywords our business is targeting.
SEMRush offers extensive features when it comes to competitor analysis. We can perform complete competitor analysis in terms of their backlinks as well.